@media (prefers-reduced-motion: no-preference) {
  html { scroll-behavior: smooth; }
}

*, *::before, *::after { box-sizing: border-box; }

body {
  margin: 0;
  font-family: var(--font);
  background: var(--paper);
  color: var(--ink);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; display: block; }
a { color: inherit; }

.skip-link {
  position: absolute;
  left: -9999px;
  top: 0;
  background: var(--panel);
  color: var(--ink);
  padding: var(--space-2) var(--space-3);
  border-radius: var(--radius-chip);
  z-index: 100;
}
.skip-link:focus { left: var(--space-3); top: var(--space-3); }

:focus-visible {
  outline: 2px solid var(--focus-ring);
  outline-offset: 3px;
  border-radius: var(--radius-chip);
}

.wrap {
  max-width: 1080px;
  margin: 0 auto;
  padding: 0 var(--space-5);
}

.wrap-narrow {
  max-width: 720px;
  margin: 0 auto;
  padding: 0 var(--space-5);
}

/* ---------- Nav ---------- */

nav.site {
  position: sticky;
  top: 0;
  z-index: 20;
  background: color-mix(in srgb, var(--paper) 88%, transparent);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--seam);
}
nav.site .wrap {
  display: flex;
  align-items: center;
  gap: var(--space-5);
  padding-top: var(--space-3);
  padding-bottom: var(--space-3);
}
.brand {
  display: flex;
  align-items: center;
  gap: var(--space-2);
  text-decoration: none;
  font-weight: 650;
  font-size: 1.05rem;
  margin-right: auto;
}
.brand img { width: 28px; height: 28px; border-radius: var(--radius-chip); }

.nav-links {
  display: flex;
  gap: var(--space-4);
  list-style: none;
  margin: 0;
  padding: 0;
}
.nav-links a {
  text-decoration: none;
  color: var(--ink-secondary);
  font-size: 0.95rem;
}
.nav-links a:hover, .nav-links a:focus-visible { color: var(--ink); }

.nav-toggle {
  display: none;
  background: none;
  border: none;
  color: var(--ink);
  font-size: 1.4rem;
  cursor: pointer;
}

@media (max-width: 640px) {
  .nav-links { display: none; }
  .nav-toggle { display: block; }
  .nav-links.open {
    display: flex;
    flex-direction: column;
    position: absolute;
    top: 100%;
    left: 0;
    right: 0;
    background: var(--paper);
    border-bottom: 1px solid var(--seam);
    padding: var(--space-4) var(--space-5);
    gap: var(--space-3);
  }
}

/* ---------- Hero ---------- */

.hero {
  padding: var(--space-6) 0 var(--space-6);
  text-align: center;
}

h1.headline {
  font-size: clamp(2.2rem, 1.6rem + 3vw, 3.6rem);
  font-weight: 700;
  letter-spacing: -0.02em;
  margin: 0 0 var(--space-3);
}

.subhead {
  font-size: clamp(1.05rem, 1rem + 0.5vw, 1.3rem);
  color: var(--ink-secondary);
  max-width: 52ch;
  margin: 0 auto var(--space-5);
}

.hero-actions {
  display: flex;
  gap: var(--space-3);
  justify-content: center;
  flex-wrap: wrap;
}

.btn {
  display: inline-flex;
  align-items: center;
  gap: var(--space-2);
  padding: var(--space-3) var(--space-5);
  border-radius: var(--radius-control);
  font-size: 1rem;
  font-weight: 600;
  text-decoration: none;
  border: 1px solid transparent;
  cursor: pointer;
  transition: transform 120ms var(--ease-out), box-shadow 120ms var(--ease-out);
}
.btn:active { transform: scale(0.98); }

.btn-primary { background: var(--coral); color: #fff; }
.btn-primary:hover, .btn-primary:focus-visible { box-shadow: 0 6px 18px rgba(255, 92, 58, 0.35); }

.btn-secondary {
  background: transparent;
  color: var(--ink);
  border-color: var(--seam);
}
.btn-secondary:hover, .btn-secondary:focus-visible { background: var(--panel); }

/* ---------- Sections ---------- */

section { padding: var(--space-6) 0; }
section h2 {
  font-size: clamp(1.5rem, 1.3rem + 1vw, 2rem);
  text-align: center;
  margin: 0 0 var(--space-2);
  letter-spacing: -0.01em;
}
.section-lead {
  text-align: center;
  color: var(--ink-secondary);
  max-width: 56ch;
  margin: 0 auto var(--space-5);
}

/* ---------- Services grid ---------- */

.services {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(240px, 1fr));
  gap: var(--space-4);
}

.service {
  background: var(--panel);
  border: 1px solid var(--seam);
  border-radius: var(--radius-panel);
  padding: var(--space-4);
}
.service .glyph {
  width: 40px;
  height: 40px;
  border-radius: var(--radius-control);
  background: var(--coral-idle);
  color: var(--coral);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 1.2rem;
  margin-bottom: var(--space-3);
}
.service h3 { font-size: 1.05rem; margin: 0 0 var(--space-2); }
.service p { margin: 0; color: var(--ink-secondary); font-size: 0.95rem; }

/* ---------- Why strip ---------- */

.pillars {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));
  gap: var(--space-4);
  text-align: center;
}
.pillar .num {
  font-size: 0.85rem;
  color: var(--coral);
  font-weight: 700;
  letter-spacing: 0.04em;
  margin-bottom: var(--space-2);
}
.pillar h3 { font-size: 1rem; margin: 0 0 var(--space-1); }
.pillar p { margin: 0; color: var(--ink-secondary); font-size: 0.9rem; }

/* ---------- Work / case study card ---------- */

.work-card {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: var(--space-5);
  align-items: center;
  background: var(--panel);
  border: 1px solid var(--seam);
  border-radius: var(--radius-panel);
  padding: var(--space-5);
  box-shadow: var(--shadow-panel);
}
.work-card figure {
  margin: 0;
  border-radius: var(--radius-control);
  overflow: hidden;
  border: 1px solid var(--seam);
}
.work-card .badge-row {
  display: flex;
  align-items: center;
  gap: var(--space-3);
  margin-bottom: var(--space-3);
}
.work-card .badge-row img {
  width: 40px;
  height: 40px;
  border-radius: var(--radius-control);
}
.work-card h3 { font-size: 1.3rem; margin: 0; }
.work-card p { color: var(--ink-secondary); }
.work-card .tag {
  display: inline-block;
  font-size: 0.8rem;
  font-weight: 600;
  color: var(--coral);
  background: var(--coral-idle);
  padding: 2px 10px;
  border-radius: var(--radius-chip);
  margin-bottom: var(--space-3);
}

@media (max-width: 720px) {
  .work-card { grid-template-columns: 1fr; }
}

/* ---------- Contact form ---------- */

.contact-form {
  max-width: 560px;
  margin: 0 auto;
  display: grid;
  gap: var(--space-3);
}
.contact-form label {
  display: block;
  font-size: 0.9rem;
  font-weight: 600;
  margin-bottom: var(--space-1);
}
.contact-form input,
.contact-form select,
.contact-form textarea {
  width: 100%;
  font-family: var(--font);
  font-size: 1rem;
  padding: var(--space-3);
  border-radius: var(--radius-control);
  border: 1px solid var(--seam);
  background: var(--panel);
  color: var(--ink);
}
.contact-form textarea { min-height: 120px; resize: vertical; }
.contact-form .hp { position: absolute; left: -9999px; }
.form-status { font-size: 0.9rem; padding: var(--space-2) 0; }
.form-status[data-state="ok"] { color: #2E8B57; }
.form-status[data-state="error"] { color: var(--coral); }

/* ---------- Footer ---------- */

footer.site {
  border-top: 1px solid var(--seam);
  padding: var(--space-5) 0 var(--space-6);
  color: var(--ink-secondary);
  font-size: 0.9rem;
}
footer.site .wrap {
  display: flex;
  flex-wrap: wrap;
  gap: var(--space-4);
  justify-content: space-between;
  align-items: center;
}
footer.site a { text-decoration: none; color: var(--ink-secondary); }
footer.site a:hover, footer.site a:focus-visible { color: var(--ink); }

@media (max-width: 480px) {
  .nav-links { gap: var(--space-3); }
}